Ram’s Notes from 3/15/99 Teleconference Call
Ram will outline a presentation and put it on the web so that we can start filling in details that will become a part of the exec communication Discussion on Papers
Discussion on Issue: Papers
We need to attract industry papers, both from a perspective of topics and numbers (Yashwant)
The current PC review process is quite thorough but there is a concern about it not accommodating new ideas. If we go down the path of appointing area chairs, they must have flexibility to get in papers either through certification or override the review process as appropriate (Yashwant)
In the current structure, we do not focus on any one specific area, thus growing the paper numbers or quality in a specific area is going to be quite limited. We will need to exploit the area chair mechanism and, in addition, distinguish the natures of the papers.
We really have distinct kinds of papers; research and practice. The current category of paper is called industry track, which might suit the academic notion of industry needs but is quite removed from the practices as industry people would view it. For instance, a research paper is distinguished by being new and different from earlier work, whereas practice papers gain further value when the same idea is tried out by different people. Corroborating evidence from different practices strengthens a practice and industry people are constantly interested in how a similar idea got reapplied (Ram)
The design automation and test conference seem to have evolved into a good balance between research and practice. We need to emulate what they’re doing well (Yashwant)
ISSRE is really a conference for academics but we’d like to have industry papers. The perception is that while there are industry additions, such as an industry track, the central constituency of the conference is still academic. Although there are several papers from industry and they are very respected authors, they tend to be researchers from industry rather than the everyday practitioner (Veena)
We really need to focus on specific areas and lead the charge to the area chairs to grow them. This committee should identify a few of the important areas and then make it a steering committee responsibility to further refine them (ALL) The immediate areas that come to mind are: networking software, reliability and component software, the needs of smaller companies in the Silicon Valley, process measurement, and management.
When we structure the conference, it is important to have keynote speakers that are going to attract a crowd as opposed to unique presentations to honor people (ALL)
Discussion on Issue: Site Location
It is important to hold a conference in a major location. Holding them in small locations does not necessarily benefit the overall conference. On the other hand, the past experience of ISSRE has been that indeed a major location or a small location the attendance has not significantly changed. We all felt that while location is important, the content of the conference and the marketing of the conference will determine the degree of attendance we can draw. Having it in a good location without the best content isn’t going to drive up attendance. On the other hand, if we on the content and then hold the conference in a very remote location, it will not do us any good. Good examples are the STAR conference and Quality Week that have successfully drummed up attendance over the years by focusing on the content, for their constitutency and locating the conference in a major metropolis.
We discussed various growth numbers for ISSRE and have a specific set of target numbers that would be meaningful to shoot for. It will be a good idea to define these numbers up front and then figure out how we can develop a program to reach it. 1998 was a little less than 200, 1999 should be 250, 2000 should be 350 and 2001, 500.
Notes from conference call 2/22/99
Comments regarding charter:
we need a uniform team that can emulate in the conference what practitioners struggle with. (Norm)
radical things, like an entire track for a company on how they do SRE and maintenance.
We need to take industry needs and map them to a program structure. (Norm)
discussion on what SRE does now. new companies, methods, the Silicon Valley companies have different needs (Veena)
it could be a Research endeavor to analyze what the Silicon Valley firms need from a SRE standpoint (Veena)
industrial needs need to be communicated to ISSRE and we need a mechanism to do that. Ideas along these lines are taking fast abstracts as we have them today and converting them to state problems or state current practices (Veena)
what are the other conferences doing? (Yashwant)
is there something we can learn from them? (Y)some discussion about a ASM conference which is privately run and has a large turnout.
thoughts on broadening the agenda off the charter committee to include understanding relationships with the other conferences in the area. several people thought that this might be important but would take away from the work we are currently doing and require a lot of time. we should make note of it, but not invest too much energy in this direction (N)
Balanced Growth:
We had several discussions about the fact that there are several conferences that are hurting today with decreasing numbers of attendees. This is in part because there are many conferences and in part because the conferences do not deliver what the larger community needs. We recognized that growing the conference along the directions that industry people need, which is namely learning, and sharing of tools and practices. The question becomes what is balanced growth, and we discussed balanced growth from several different dimensions.
One of the thoughts is that we need to identify important areas for the industry such as and for example, SRE in networking, and then over a period of multiple years ensure that this area grows strongly. This would be a responsibility thrust by the steering committee to those that implement conferences, but the responsibility for continuity between years needs to rest with a few people who know the area. If this were done, then an area could pretty much accomplish what many a niche conference is trying to establish for itself. If they do this correctly, each one of these focused areas could almost become like a niche conference focusing on a subset of the
problems. The advantage of this approach is that these can grow the areas more rapidly and bring together their own collection of practices and tool vendors, helping the overall growth of ISSRE. One of the outcomes from this is that we have had more positions with leadership titles to offer, offsetting one of the needs that drives the creation of new conferences.
This led to some of the discussion regarding the role of the steering committee and the program committee and we need to discuss this in greater detail in upcoming meetings.
Communication to the Executive Committee:
Norm brought up an important issue of communicating our work to the executive committee. To this end, we have agreed that in two weeks from today we will construct a foil package that discusses the concerns in each issue and what our conclusions are. We should also write down
the nature of the recommendations that we are going to lean towards. We will then host a conference call and enlighten the broad SRE community to listen for 30 minutes on our presentation and then give us their feedback.